+
present
LEAN UX IN THE ENTERPRISE full-day workshop with Jeff Gothelf
Learn how to manage collaborative, evidence-based product innovation It is imperative that our product teams understand how to practice effective product discovery methods which can simultaneously feed our product delivery efforts.
The most effective way to achieve this is in collaborative, cross-functional teams that base their decisions on evidence from the market gained through experimentation and hypothesis. These teams bring product design, user experience, engineering, product management and organizational leadership together in a customer-centric effort to build the right product and to build the product right.
Put a "brain" on your agile process. Learn how to prioritize your backlog and coordinate product discovery and delivery activities at the same time.
May 17th, 2016 from 9:30 to 18:30
Milano, Italy at Copernico Milano Centrale
Jeff Gothelf
Jeff is a designer, product strategist, team leader and author.
He's been teaching teams across the world to rave reviews. Jeff has been creating software products for over 17 years with companies like AOL, Fidelity, WebTrends & TheLadders and Neo Innovation.
In 2013 he wrote “Lean UX: Applying lean principles to improve user experience”, the award-winning book that quickly became the definitive guide to integrating user experience design with agile and lean software development approaches.
What people are saying about Jeff's workshop:
  • "I found the workshop extremely beneficial on both a personal and a team level. I really enjoyed how the day was broken down into pockets of lecturing and group activities to practice the lessons discussed. Even having read Jeff’s book, practicing the exercises within the team made It clear how beneficial the approach can be."
  • "I found the Lean UX workshop really helpful. It made a refreshing change to hear some opinions from an experienced external source of how we can make agile work in ways other than how we already are. The contrast between the formulation of assumptions and experiments to our usual story generation and QA testing gave a valuable insight into how we can decide on our MVP, and refine how we define our priorities when scoping out work. The time spent was well worth it."
  • “Jeff Gothelf's Lean UX workshop is spot on. Ask better questions, hypothesize, validate, repeat. Thanks Jeff!”
  • “Jeff’s workshop...not only made a whole lot of sense, it gave me a great way of thinking about how to fit rigorous, customer-centered user experience practice into tight spaces.”
What you will learn
In this fun, high-energy & hands-on workshop, Jeff will teach you and your teams:
  • How to structure parallel path product discovery and delivery processes
  • How to make evidence-based, customer-centric prioritization decisions
  • How to improve communication between designers, developers, product managers and executives
  • How to build agile cross-functional collaboration in Scrum environments
  • How to impress the value of good user experience design on the rest of the organization
  • How to build a culture of learning and experimentation
  • How to drive innovative efforts in your startup, high-growth company or enterprise
  • How to leverage customers as the best source of information
  • How to bring resarch, design, writing and engineering together in one continuous learning and delivery cycle
Who should attend
  • Product leaders
  • CEO's
  • General Managers
  • VP's and Directors of Product
  • VP's and Directors of UX
  • CTO's and VP's of Engineering
What you will get
The workshop tickets includes:
  • 8-hour Lean UX workshop with Jeff Gothelf from 9:30 to 18:30
  • Coffee breaks
  • Lunch
  • Every attendee of the workshop gets a free copy of Jeff's book - Lean UX.
Location
Copernico Milano Centrale
(Sala Lunigiana)
Via Copernico, 38
Milano, Italy
Map
By car 10 minutes from Tangenziale Est Public and security-monitored parking in the area.
By train 50 mt from Central Train Station
5 minutes from Porta Garibaldi FNM
By bus Buses 91, 90, 60, 81
Frequency every 5 minutes
Tickets
Invoices will be issued for your tickets and will be emailed at the end of the event.
For inquiries and refunds, contact us and we will help ;)